ReserveBar
October 2021 → June 2026Worked with product team to refine newly onboarded product images, create marketing emails based on existing templates, create enticing mockups/ digital art for products without any imagery, resize/crop images for weekly website refresh, brainstorm and polish ideas for major holidays/campaigns, create basic landing pages, implement designs onto various sizes for different applications (onsite, promotional emails, social.) Always keeping in mind that ReserveBar’s identity as a luxury brand was challenging at times, especially given the constraints my team faced in an ever-changing eCommerce industry. Some of my best work here was in the creation of editorial/lifestyle campaign visuals.
Product Photography
From Concept to Deliverable
ReserveBar is an eCommerce site, and like many others it is at the mercy of the ads supplied by its partnering brands, and their respective creative teams.
I had contributed photography ad hoc for a few isolated projects over the years but in 2025, the focus to hone in on the affordable luxury aesthetic was prioritized and I was able to complete several projects with much creative freedom.
A lot of the photography shown here is not featured along with its typography or copy because these had various use-cases. Onsite Hero + Collection banner use, as well as for marketing emails and social media ads.
Images shot for ReserveBar’s Exclusive Single Barrels Program.
All of this photography work is showcased without copy because for the most part, copy was added via HTML for the website or at the time of posting on Social Media. Here’s an example of a simple animation I created using images I shot — the copy is live text on the banner itself.
Holiday 2023 Print Catalog
Promotional eMails
ReserveBar sends between 2 to 5 emails daily to different customers based on their interests. Ranging from single brand dedicated emails, new product drops/pre-orders, themed weekly emails by category, staff-favorites, and most importantly, campaign driven sends. The high-volume demand has required efficiency and time-management and concise communication skills to collaborate with all teams involved.
