ReserveBar
October 2021 → June 2026A luxury beverage e-commerce site, specializing in gifting, engraving, and same-day delivery of top shelf spirits. I designed daily marketing/promotional emails; helped brainstorm, refine and execute deliverables for holiday campaigns; created and updated website images and graphics on a weekly basis; created basic landing pages; designed content for social media stories, posts & performance/paid marketing ads. Some of my best work here was in the creation of editorial/lifestyle product photography for large campaigns.
Product Photography
ReserveBar operates fully remote, over the years, I was able to work increasingly more on photography to supplement product launches and campaigns.
All of this photography work is showcased without copy because for the most part, copy was added via HTML for the website or at the time of posting on Social Media. Here’s an example of a simple animation I created for a New Year’s Campaign.
Holiday 2023 Print Catalog
Promotional eMails
ReserveBar sends between 2 to 5 emails daily to different customers based on their interests. Ranging from single brand dedicated emails, new product drops/pre-orders, themed weekly emails by category, staff-favorites, and most importantly, campaign driven sends. The high-volume demand has required efficiency and time-management and concise communication skills to collaborate with all teams involved.
